BrewDog’s Business for Punks
In 2007, James Watt and Martin Dickie set up a tiny brewery with one very big mission: to revolutionise the beer industry in the UK and completely redefine British beer-drinking culture. Now smashing records and growing faster than ever, James’ and indeed BrewDog’s mission remains the same, to make other people as passionate about great craft beer as they are.
BrewDog has been built in an unconventional way, borne out of boredom with conventional lagers and a desire to enjoy great craft beer. Their business philosophy will be outlined in five key themes, underpinned in the new book Business for Punks. In this lecture, James will go into detail.
This talk was given at London School of Economics on 19-Jan 2016.