About Me

Hi there. My name is Simon Baker. Si for short.

I am an experienced founder, entrepreneur, and veteran of the internet industry with 20+ years across diverse industry sectors.

I work as an advisor, consultant, director and investor helping bold start-ups and big brands to make a radical difference. I help business leaders, executives, and founders to explore possibilities, shape their visions, prototype strategies, and prepare to execute their aspirations.

I want to spark positive change—to inspire fresh thinking, reimagine what’s possible, and empower human endeavours that will make life brighter. What I bring is optimism and energy, humanity and humour, creativity and strategic imagination, with a challenger mindset and an empirical approach. What I value most are friendshipcuriosity and responsibility.

On a more personal note, I’m a Welshman living a bohemian life between London Peckham and Vienna. I like to describe myself as a foodsmith and drinkologist. That is to say I’m passionate about cooking, culinary experiments and food causes, I’m a gastronaut in pursuit of epicurean adventure, and an unrepentant carnivore, smoker of meat and wannabe butcher. I’m also a seasoned Oktoberfester and a bit of a beer snob, wine geek and cocktail lover. Other than that I’m an avid snowboarder and messy artist.

You can find out more about me on my social channels. 


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